willisallen.com Your Willis Allen Real Estate agent will provide you with a detailed account of the online activity of potential buyers who are viewing your property. In order for us to gauge market response to your home, it is critical to understand online consumer interactions with your property. This allows you and your agent to make informed decisions and maximize your options when you receive offers from interested parties. Interpreting the Online Market Activity on Your Property We Show You Results • Buyer’s location, both domestic and international • Language and preferred currency • Where your home is appearing online • Number of visits it has received from each location • Showing and Open House information • Marketing and print advertising activity • Social media activity GLOBAL REACH TRAFFIC SOURCES 50% Direct 36% Referring Sites 13.5% Search People who clicked a bookmark or typed property URL into their browser. People who visited by clicking a link from another website. People who visited your property from search engines. introduction